Digital Russian Day

Programma

• 13.30 - 14.00
  Registrazione
• 14.00 - 14.10
  Saluto di apertura 
  Le politiche sul digitale del Sistema Camerale
  Andrea Bonalumi, Dirigente Promos Italia
• 14.10 - 14.30
  Digital Marketing
  Gli ingredienti per una strategia vincente
  Darja Janovica-Marcenko, Head of Digital Marketing Russia Triboo East Media
• 14.30 - 15.00
  La Shopping Experience del Turista Russo
  Spunti di riflessione
  Antonella Bertossi, Partners Relationships & Marketing Manager Global Blue
• 15.00 - 15.30
  Beyond Search
  Developing effective ads strategies for the russian market*
  Mariya Dirina, Key Account Lead Europe Yandex
• 15.30 - 16.00
  Oltre a Google
  Come dominare il mercato russo con strategie SEO
  Emanuele Arosio, SEMrush Ambassador - Head of Global SEO Triboo Sercons
  Lina Prudnikova, Russian SEO Specialist Triboo
• 16.00 - 16.20
  Coffee Break
• 16.20 - 16.50
  VK for Fashion Brands
  Building connection and growing sales*
  Anna Kashitsyna, VK Client Service Manager
• 16.50 - 17.10
  Cross-Border to Russia
  Efficient delivery of goods to russian consumers*
  Alexander Krasnov, Business Developer Italia Boxberry
• 17.10 - 17.30
  Certificazione EAC
  Entrare nel mercato russo senza ostacoli*
  Valeria Vinogradova, Business Developer Manager e Sales Group Head Sercons
  Elena Yantareva, Business Developer Manager e Certification Specialist Sercons
• 17.10 -17.30
  Case Study
  Casi di successo delle aziende italiane
• 18.00 - 19.30
  Cocktail

*intervento in lingua inglese