Promos Italia is the national agency of the Chamber of Commerce system that supports Italian businesses in their international growth and enhances local economic development. Thanks to its expertise and strong local presence, Promos Italia effectively identifies the needs of Italian companies and provides concrete support for their commercial growth in international markets, both directly and through a well-established network of relationships. Additionally, it helps expand the global business of companies already operating abroad and promotes regional development through investment attraction and tourism promotion strategies. This is achieved by directly supporting businesses and acting as a resource for major Italian institutions, leveraging the expertise developed over the years.
Promos Italia’s activities are structured into four key areas:
- Advisory: Provides training, initial guidance, and support for digital export. Through initiatives such as webinars, the NIBI Business School, Infoexport, and MGlobale.it, it helps companies develop strategic skills for international markets. Additionally, programs like DigIT Export assist businesses in digitizing their internationalization processes.
- Matching: Facilitates connections between Italian companies and international partners through business matchmaking initiatives such as InBuyer and outbound trade missions, fostering networking and global business opportunities.
- Opportunities: Offers assistance in accessing European and international funding programs, helping businesses identify and capitalize on the best financial and growth opportunities in foreign markets.
- Attractiveness: Promotes investment attraction and regional development by implementing targeted strategies to enhance the competitiveness and appeal of Italian territories for foreign investors and economic operators.
Through these four strategic pillars, Promos Italia supports over 1,000 companies each year in exploring new markets, establishing commercial agreements with international buyers and importers, and leveraging global growth opportunities.